Jan 17, 2018
This Podcast is a unique combination of two inter-related topics. It’s going to be about businesses’ interiors and business office interiors, but it also has a lot of correlation to residential interior design as well. I’m going to be talking about businesses and office ambiance, as well as the silent sales person and how to capitalize on it. I’ll also describe how to discover and integrate your business mission statement with your interior design presentation.
When it comes to businesses, a vast majority of business people do not understand the importance of this aspect of their business. Nor do they realize the impact of their visual presentation and how that directly affects their potential clients’ perceptions. So, it's all about Business Interior Design Ambiance and the Silent Salesperson ... the look and the feeling … or the look and the ambiance, whether it’s a business, or a home, or a restaurant. They are all important aspects to consider when looking at the whole total presentation. So, number one is ambiance. This is the aspect that’s all about the feelings and all about the emotions that are projected to your clients, customers, or guests. A lot of this is going to come out during the discovery phase of the project. In other words, you need to ask the right questions that will cause your business, or you and your business, to think more deeply about the cause and the effect relative to your working environment. Consider how clients, customers, and guests perceive you, and how they relate to you through that environmental context.
This aspect is a real supercharger! When this is done right and applied correctly, the money that is invested in all the various elements of your interior design project is put to work, or employed, to do double and triple duty. Your investment works to your advantage by performing the tasks of multiple salespeople, selling the clients and customers to do business or to continue to do business with you, by tapping into as many of the five senses as possible. So always integrate Business Interior Design Ambiance and the Silent Salesperson! If you need help doing this, call me for a consultation at 269-888-2049. Spectrum Interiors Website